These metrics are important for Facebook and other advertisers as it helps them gauge the displayed ads’ success. Following a rumor that Apple has a product announcement planned for tomorrow, and the discovery of an unreleased MacBook Pro in a Canadian regulatory database, it appears that new 14-inch and 16-inch MacBook Pro models might finally be imminent. Ahead of the potential launch, we have recapped everything that we have heard so far about the next-generation 14-inch and 16-inch MacBook Pro.

Apple argues the App Tracking Transparency gives you “more informed choices” about the apps you use. It’s called App Tracking Transparency and is all to do with a string of numbers known as the identifier for advertisers . Each iPhone that’s shipped comes with its own identifier that provides advertisers with aggregate data about your interests. The implementation of App Tracking Transparency is expected to affect advertisers and their ad revenues greatly. They will also be unable to track when a user did not click on an ad but ended up buying the displayed product later on.

The breakthroughs and innovations that we uncover lead to new ways of thinking, new connections, and new industries. WhatsApp Launches Tool to Fight Internet CensorshipAmid internet shutdowns in Iran, the encrypted messaging app is introducing proxy connections that can help people get online. All the Data Apple Collects About You—and How to Limit ItCupertino puts privacy first in a lot of its products. This is the first time that a smartphone operating system manufacturer has turned off ad tracking identifiers by default.

This happened when Facebook was preparing an antitrust lawsuit against Apple. The social media website Facebook had accused Apple of abusing control of its App Store by requiring outside app developers to abide by rules not applied to its own apps. Apple CEO Tim Cook, on the other hand, blasted on online platforms with “disinformation and conspiracy theories juiced by algorithms”.

The actions of these companies nonetheless threaten to put Apple in a difficult position. Facebook has consistently claimed the changes will hurt small business, in December going so far as to take out full-page newspaper ads saying, “We’re standing up to Apple for small businesses everywhere.” Zuckerberg’s words come after a public fight between Facebook and Apple over the upcoming changes that began last August when Facebook said the update could decimate part of its advertising business. According to reports, Apple is now beefing up its own on-platform ad tools, which have resulted in billions of dollars of revenue thanks to their privileged position right on the Apple App Store. And which get privileged access to Apple users’ data that no other ad networks get. Apps that marketers are advertising in and apps that they’re marketing for both need permission to make targeting and marketing measurement function.

And, of course, a lot more GDPR-like clicking to accept or deny tracking permission to apps every time you install one. Zuckerberg had said that Apple was becoming one of his company’s biggest competitors. While speaking at a conference call with investors, Zuckerberg said that Apple has every incentive to use their dominant platform position county line motors to interfere with how other apps work, which they regularly do to the preference of their own. He added that Apple may say that they’re doing this to help people but the moves clearly track their competitive interests. Earlier, Apple CEO Tim Cook lambasted social media companies and accused them of promoting disinformation and violence.